Elliott is a Senior Vice President at Universal Pictures responsible for marketing strategy, consumer research and data analytics for global film releases, including using insight to understand how audiences react to specific film IP, and how to optimally market films to global audiences. During the last seven years, Elliott has led the international release strategy for billion-dollar movie franchises such as The Fast & The Furious, Despicable Me™ / Minions and Jurassic World, James Bond 007™, Mamma Mia!™ and Fifty Shades of Grey™. Elliott has worked in the entertainment sphere his entire career, spending six years at PlayStation prior to Universal Pictures where he managed the development of the The Last of Us™ and LittleBigPlanet™ franchises.