Elliott is Global Head of Portfolio and Audience Development at the LEGO Group. Formerly Senior Vice President at Universal Pictures with responsibility for marketing strategy, consumer research and data analytics for global film releases, overseeing marketing for billion-dollar movie franchises such as The Fast & The Furious, Despicable Me™ / Minions and Jurassic World, James Bond 007™, Mamma Mia!™ and Fifty Shades of Grey™. Elliott has worked in the entertainment sphere his entire career, spending six years at PlayStation prior to Universal Pictures where he managed the development of the The Last of Us™ and LittleBigPlanet™ franchises.